APEX Waterjetting Fair Deal Dave Friday We'll Treat You Right

What Dave Friday & the APEX Team Means by “Fair Deal”

Hello everyone,

For the past few weeks, we have been talking about the advantages of doing business with the APEX Waterjetting team.

We’ve talked about our commitment to same-day shipping of parts, providing expert technical support along with a commitment to run our business with a quality management system,  which we have chosen ISO 9001:2015 standard.

The next advantage is what I call a “Fair Deal.”

The graphical illustration of a fair deal that comes to mind is the old Ben Franklin scales of justice. It illustrates that each party receives about an equal amount of value.

When I think of a fair deal, I think of doing the right thing even when it’s not convenient or maybe not financially prudent.

I think of charging a fair price at a fair margin, even when you could get away with charging more to a customer who may not know fair pricing.

A fair deal to me is keeping your word. We’ve heard it said that integrity is doing what you said you would do. It’s easy to promise someone the moon but can you deliver on your promises? A fair deal person delivers on their promises and doesn’t promise something they can’t deliver.

Being a fair deal person doesn’t mean being perfect. We are human, therefore we will all make mistakes from time to time. The key is how we handle a situation when it becomes clear there was a mistake or misunderstanding. A fair deal person is genuine in their attempt to resolve a misunderstanding.

A fair deal person seeks to uncommonly understand all perspectives and not just their own.

You can count on the word and a handshake of a fair deal person. Years and years after a handshake deal was made, with a fair deal person, you can count on a reasonable resolution at the end of the day.

A fair deal person is punctual when they tell you they will meet you at a certain time. If something unavoidable comes up, they will call or text at the time they were supposed to meet or beforehand to give you an update and agree on a plan.

A fair deal person is reasonable in their dealings.

You can count on a fair deal person to be truthful and genuine in their dealings.

A fair deal person operates with the basic humankind principle of treating others how they would want to be treated.

I realize it’s a big commitment to offer you a fair deal in this context, but that is our commitment when you do business with anyone on the APEX team.

It is a non-negotiable requirement to be a fair deal person to work at APEX.

When we do make a mistake, we will do anything within our ability to make it right and that’s our guarantee.

So now when you hear the phrase “fair deal” or “we’ll treat you right” this is the line of thinking behind it.


Dave Friday

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